The 5 Steps To Launching Your Management Consulting Business
Step Three — Defining Your Market Niche and Creating Your Marketing Plan
Now that you have established why you want to start a consulting business and you realize having a mentor or coach can substantially enhance your chances of success, it is time to start thinking about how you will get clients.
Defining Your Market Niche
Knowing what types of clients you want to work with is key. Defining your niche helps you create a laser business focus so you know exactly the types of potential clients you are targeting. There is no one right answer. In our current network of consultants and coaches, we have folks that focus on a geographic area because they want to reduce time away from family. We have folks that focus on specific industries because they have a wealth of experience in that industry. We have folks that prefer working with a professional, one-on-one, in a coaching relationship while and others are passionate about working with teams to get results. The Trusted Advisors coaches help you, our new consultant, work through a series of thought-provoking questions to help you determine your niche.
Creating Your Marketing Plan
After you have defined your market niche, it is time to create a marketing plan. The Trusted team will help you create your marketing plan based on best practices in today’s market place. Your plan will define what specific activities go into your daily calendar to generate new clients. This conversation could include what networking organizations make sense for you to join based on your defined niche; where might you find great speaking opportunities to promote the value of your services; or how could you cultivate referrals for your business? Our team will walk you through many other proven marketing options.
Deciding to have your own business is a powerful one, but you don’t have to do it alone. Want to speak with us about what all this means? Use the form below to schedule a phone consultation.
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